The goal was to dive in the universe of L. M. Montgomery, with three animated collages, promoting the new collectible Circulation Coin issued by the Royal Canadian Mint. This coin honors her brilliant mind and boundless artistry, serving as a tribute to this Canadian literary icon and the power of imagination.
Creative Agency: McCann
Executive Creative Director: Dave Roberts
Associate Creative Director: Mark Dolynskyj
Art Director: Tina Peng
Copywriter: Felicia Castonguay
French Copywriter: Geneviève Mallette
Senior Vice President, Managing Director: Celine Duval
Account Director: Anick Tanguay
Account Executive: Kim Nguyen
VP Strategy: Joshua Hansen
Senior Strategist: Jeremy Singer
SVP, Director of Production: Stef Fabich
Producer: Aloha Soimaud
Design & Animation: Eltoro Studio
